RIYADH / LONDON — Cristiano Ronaldo is taking another major step beyond the football pitch, announcing that production has begun on Day 1s, his first television series. The Portugal superstar shared the news on Wednesday, November 11, through his social media accounts, promising fans that more details will follow.
“Exciting news! Production of my first TV show, Day 1s, has just started. More to come!” Ronaldo wrote, accompanying the announcement with photographs that included one of himself alongside British filmmaker Matthew Vaughn. The update was reported by Portuguese newspaper Record and USA TODAY.
What Is Day 1s About?
Day 1s is described in media reports as a scripted drama set in the high-pressure world of professional football representation. The story follows Stanley Dalton, a powerful British football agent navigating the transfer market, relationships with elite players and the business interests that shape modern football.
The series is not being presented as a documentary about Ronaldo’s playing career. Instead, it uses football as the setting for a fictional story about the people and negotiations operating behind the scenes of the global game. That subject gives the project an opportunity to explore the commercial side of football, where transfers, contracts, reputation and personal ambition can carry consequences far beyond the pitch.
AS USA’s report identifies the series as a project from UR•MARV, the production venture associated with Ronaldo and Vaughn, and outlines the football-agent storyline. CNN Brasil has also reported on the project and its developing cast.
Damian Lewis Leads The Reported Cast
British actor Damian Lewis is reported to play the central character, Stanley Dalton. Lewis is widely recognised for his performances in television dramas including Homeland and Billions, and his involvement gives the football-centred production an established television lead.
Former France international and Arsenal great Thierry Henry is also among the high-profile names linked to the project. British rapper and actor Dave is expected to feature as well, while reports have also named emerging performer Carlotta Banat. Ronaldo is reported to have an on-screen role in addition to his work behind the scenes. The precise character he will play, the extent of his appearance and the final cast billing have not been fully detailed in the public announcement.
USA TODAY’s coverage discusses the images shared around the announcement, including Dave with Lewis, and Henry’s own social-media post about the production. The Tribune, citing ANI, has also reported on the names expected to appear in the series. These casting details are based on media reporting; the full official cast list has not yet been released.
Ronaldo And Matthew Vaughn’s Production Partnership
.jpg){kind=link}
The series is being developed through UR•MARV Studios, the production partnership established by Ronaldo and Vaughn. Vaughn is known for directing films including Layer Cake, Kick-Ass and the Kingsman franchise. The collaboration brings together Ronaldo’s global sporting profile and Vaughn’s experience in commercial film-making.
The partnership signals Ronaldo’s growing interest in entertainment and media production. His ventures have already extended beyond football through brand projects, digital content and business investments. With Day 1s, he is moving further into scripted storytelling and the development of original screen content.
For Vaughn, the project adds a football-industry drama to a body of work known for energetic action and stylised storytelling. The subject matter also provides a natural international audience: the transfer market and the influence of football agents are familiar to supporters across leagues and continents, even if the negotiations behind major deals are rarely visible to the public.
Release Date And Streaming Platform Still Awaited
Despite the production announcement, important details remain outstanding. No confirmed premiere date, episode count, broadcaster or streaming platform has been announced in the reports available at the time of publication. Viewers will therefore have to wait for the production team to reveal when and where Day 1s will be released.
The project arrives at a significant moment in Ronaldo’s career. He recently announced his retirement from international football, bringing his Portugal career to a close after 234 appearances and 146 goals, according to Reuters. He remains an active club footballer with Saudi side Al-Nassr, meaning the television venture is an expansion of his professional interests rather than a confirmation that he is leaving the game altogether.
Ronaldo’s announcement has already generated interest because of the unusual combination of football figures, established screen talent and music celebrity associated with the production. If the reported cast is confirmed in full, Day 1s could attract audiences well beyond traditional football supporters.
For now, the central message from Ronaldo is simple: production has started, and further announcements are on the way. Fans will be watching for the first official trailer, a complete cast announcement and confirmation of the series’ eventual release home.
Image and licensing note: The photographs used in this article are archival portraits sourced from Wikimedia Commons and are not photographs from the Day 1s set. Ronaldo’s image is credited to AtilaTheHun under CC BY 2.0; Matthew Vaughn’s to Greg2600 under CC BY-SA 2.0; and Damian Lewis’s to Engyles under CC BY 2.0. Original file pages and licence links are included in the captions. No unlicensed production stills or social-media photographs have been reproduced.