NEW YORK, November 10, 2026 — OpenAI has introduced a new business-focused layer inside ChatGPT, allowing companies to claim and manage profiles while giving eligible US e-commerce and online-service businesses a way to offer AI agents to customers.
The beta launch includes a tool called Business Hub, where a company can claim its listing, verify its identity, update business information and add product feeds showing prices and availability. OpenAI says the dashboard will also provide aggregated insights such as how often businesses are mentioned, how many views they receive and how many website clicks result from interactions in ChatGPT.
A second feature, Business Agents, allows users to chat with an AI assistant representing a business and ask questions about products or services. OpenAI said the initial rollout is limited to eligible e-commerce and online-service businesses in the United States.
The company said it will not share individual users’ conversations or Business Agent chats with businesses. Instead, companies will receive aggregated information only when interaction volumes meet specified thresholds. Businesses may also sponsor their agents and use them as destinations for ChatGPT advertisements, with sponsored placements labelled.
Existing OpenAI Enterprise customers and advertisers can work with their account representatives to claim profiles, while Shopify merchants can connect their stores through Business Hub or Shopify’s administration tools.
The launch gives companies a new way to be discovered and transact through AI conversations, but it also raises questions about how consumers will compare products, how sponsored results will be distinguished from neutral recommendations and how businesses will manage inaccurate product information. OpenAI’s privacy limits will be an important part of whether customers trust the new shopping experience.